CRM drives Media Planning and
Online Communication

You have plenty of options - from unaddressed print and permission-based email to broadcast media, CPA and Search. We help you choose the right combination to reach various customer and new business segments while reducing wasted ad dollars.

We create powerful CRM databases that match insights about your customers and prospects with the most effective ways to reach them. But that's only the beginning.

We continuously sharpen customer profiles by introducing new data and tracking all customer experiences - what drove them into the store, what they bought and why - so the database becomes a living marketing information system, your infrastructure.

You use the dashboard results to make Fact Based Decisions and see ROI by sales channel, media weight, mix, customer segment or market type.

Anyone can see whether a campaign or promotion was successful; you'll know why, and how each medium contributed to the end result.